tag:blogger.com,1999:blog-58076835516025680642011-06-16T11:58:55.645-07:00Translated from Greek, "logothetis" is the ancient arbiter of logic. Today, he manifests himself as a smart-ass that brings logic to any and all debatable topics!logo-thetisnoreply@blogger.comBlogger111100tag:blogger.com,1999:blog-5807683551602568064.post-73433658143508498632008-10-10T18:00:00.001-07:002008-10-10T18:10:28.283-07:00

Recently, I was part of a project team that introduced Brainify.com, an all-new academic bookmarking and social networking site at a Sauder School of Business industry tradeshow.Apart from being an excellent learning experience, the event allowed MBA students to showcase their ingenuity to industry, colleagues, academic staff, and a variety of guests from diverse backgrounds. The turnout was

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-54902902008325073322008-10-10T10:40:00.000-07:002008-10-10T15:45:55.769-07:00

Some Photos from our tradeshow presentation:The Pitch:The snazzy display: Generating some Buzz on the way in:Our Mascot Fred brings light to academic researchers abroad:

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-86609541477648232922008-10-05T11:14:00.000-07:002008-10-06T16:28:01.847-07:00

eBay has become ubiquitous in the market for lightly used goods. Upon browsing for some used furniture (before you think it: relax, I was doing it for a blog topic, if I actually want to buy I'll go to Craigslist blah blah) I typed in IKEA and examined the results. What did I find? Well, about 3000 IKEA products, as expected. What else did I find? About 3000 auctioneers singing the praises of

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-78457247424467346602008-10-04T17:14:00.000-07:002008-10-04T18:31:19.962-07:00

Link: http://video.google.ca/videosearch?hl=en&q=cloverfield&um=1&ie=UTF-8&sa=N&tab=wv#hl=en&q=cloverfield&um=1&ie=UTF-8&sa=N&tab=wv&start=20 The recent release of the film "Cloverfield" involved a veritable ton of viral marketing and vague foreshadowing. Despite being an otherwise unremarkable film, it generated a lot of attention because of its cliffhanger preview and use of the internet for

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-5055192134018942792008-10-04T12:02:00.000-07:002008-10-04T12:26:36.144-07:00

Link: http://www.hockeybuzz.com/ I have been a regular follower of hockeybuzz.com and its infamous anonymous creator "Eklund" for about a year now. Even for those of us that are not avid NHL pundits, I think there are some notable lessons to be learned from this resident blogger's marketing model.Offering rumours on trades, activity, and commentary on daily NHL events for hockey fans and site

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-76035036665540240192008-10-01T10:28:00.000-07:002008-10-01T10:42:26.843-07:00

The primacy of google has and, in the minds of most marketers, will continue to mold the outcomes provided by online promotional initiatives. As an avid user of gmail, I have begun to notice the small text ads that unobtrusively appear at the top of the screen. They are not flashy, they are not detailed, but they are always related to the topic at hand.For example, I was discussing an assignment

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-18221183505896564612008-09-29T18:38:00.000-07:002008-10-06T16:29:15.100-07:00

Well, we all know that the iPhone has been ravenously ingesting market share in the mobile phone market. Their buzz factor is off the deep end, all because of the most marvelously useless but captivating stuff you have ever seen:- A tilting lighter (rock lighter, seen here)- Lightsabers that swing and make the buzzing sound - A fish pond where you can freak out digitally generated fish by poking

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-16540307725454832642008-09-22T18:23:00.000-07:002008-09-29T16:37:18.609-07:00

The Inspiration:http://www.marketingprofs.com/8/green-power-in-marketers-hands-ottman.asp?adref=hpbasicOne of my favourite topics is discussing global warming as a brand.Despite the definitively "higher ground" approach most commentators take on the issue of environmental sustainability, I argue that mass awareness of climate change has created one of the most successful, superfluous brands on

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-39414985831235437202008-09-18T20:30:00.000-07:002008-10-03T16:58:02.171-07:00

Global Social Time Perspectives in Marketing: a Strategic Reference Point Theory Application, - Harvey, Michael G., T. Kiessling & R. Glenn RicheyHighlights:Originally published in Volume 25 of the International Marketing Review, this article is less a guide to the application of strategic reference points (SRPs) than it is a scholarly contribution to the academic discourse of time and marketing.

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-16608574473261947522008-09-18T12:19:00.000-07:002008-09-29T16:37:18.610-07:00

http://www.nytimes.com/ - check it out, running on September 18, 2008.

logo-thetisnoreply@blogger.com0tag:blogger.com,1999:blog-5807683551602568064.post-17082718524975756812008-09-15T19:48:00.000-07:002008-10-09T12:05:33.849-07:00

Blog Posting #1: The Ascension of the Blog and the Need for CautionThe Inaugural MomentWell, there is no way to put it subtly so I have opted to bludgeon ahead instead; this is my first ever blog posting on my first ever blog. I feel as though I have been waiting this moment all of my life – the culmination of my nervous anticipation, the point at which I finally get what “it” is about...Just

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