Well, we all know that the iPhone has been ravenously ingesting market share in the mobile phone market. Their buzz factor is off the deep end, all because of the most marvelously useless but captivating stuff you have ever seen:
- A tilting lighter (rock lighter, seen here)
- Lightsabers that swing and make the buzzing sound
- Lightsabers that swing and make the buzzing sound
- A fish pond where you can freak out digitally generated fish by poking the "water" with your finger, and so on.
There are a number of variations on the "lightr" including a zippo and a "burner" which allows you to see how many other users are burning across the globe, and where they are burning.
Initial response? Who, exactly, has time for this crap? Response: just about everyone and their second cousin. Not only are these apps flying off the iTunes "shelf", the vast majority of them are user-generated.
Question: is the value proposition becoming obsolete? Do people care what you can offer them, or do they care what they can offer themselves?
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