I have been a regular follower of hockeybuzz.com and its infamous anonymous creator "Eklund" for about a year now. Even for those of us that are not avid NHL pundits, I think there are some notable lessons to be learned from this resident blogger's marketing model.
Offering rumours on trades, activity, and commentary on daily NHL events for hockey fans and site subscribers, this site is true to its name and maintains a buzz on a daily basis. It also employs a set of "support bloggers" that have a more narrow scope - specific teams, issues, etc.
Despite recent backlash from subscribers for the alleged fabrication or recycling of hockey rumours, a recent "quick vid" on this site made it to 1,000,000 views, and the comments continue to pour in on each and every blog.
For those interested in developing high traffic blogs, there are some definite lessons to be taken from hockeybuzz.com.
No comments:
Post a Comment