The recent release of the film "Cloverfield" involved a veritable ton of viral marketing and vague foreshadowing. Despite being an otherwise unremarkable film, it generated a lot of attention because of its cliffhanger preview and use of the internet for promotion.
It also resulted in numerous parodies of what the mysterious "monster" in fact was. For those of you familiar with the hilarity of http://www.homestarruner.com/ , the spoof above uses the infamous "Trogdor," the web's favourite piecemeal "burninating" dragon.
The old saying is "no press is bad press," and I wonder if user-generated spoofs fit into this line of thought. In the case of Cloverfield, it certainly seems to have worked.
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